What’s in a name…

When Apple Computers changes its name to Apple, it had a pretty good reason. They had ceased being just about computers. They had become a broader technology company – iPods, iPads, iTunes and so on.

About a decade ago Ultimate Off-Road Campers decided it was time for a brand refresh too! We created an graphic device/icon that mimicked the classic nosecone shape of the off-road camper trailer range. Some thought it also reflected a wave, drawing its inspiration from the  company’s south coast of NSW location and marine industry heritage – you know, the upside down boat analogy. The blue in the graphic device also connected with the ocean and also the blue sky of being outdoors, travelling, camping, adventuring.

What we also did was re-name the brand “Ultimate”. You see, we assumed everybody knew what this sleek, aerodynamic trailer was as it was tucked in perfectly behind 4x4s. 

Eh, no. 

Roll forward a decade and our industry is as competitive as ever, more new brands, new camper trailers, new innovations. We still believe that our product stands out from the crowd in our niche. The off-road camping niche. We still believe it is the ultimate in the off-road camper segment of the market.

So we’ve come back full circle. We are Ultimate Off-Road Campers.

Latest Articles

Brisbane Show

FIND YOUR IDEAL CAMPER AT THE QUEENSLAND CARAVAN & CAMPING SUPERSHOW Brisbane Showgrounds | 4–8 June | Stand #2675 (Main Arena)Explore the …

Read More →

Adventure Hard, Sleep Soft – Check Out Our Mattress Range

Here is a guide to the mattress options available for Ultimate Campers—and some insights into why we’ve made the choices we have.

Read More →

Sydney Supershow 2025

SEE THE FUTURE OF CAMPING AT THE SYDNEY SUPERSHOW Rosehill Gardens | April 29 – May 4 | Stand #612 Explore the …

Read More →

Victorian Caravan & Camping Supershow

Ultimate Campers at the Victorian Caravan & Camping Supershow Don’t miss Ultimate Campers at the Victorian Caravan & Camping Supershow , we …

Read More →

Newcastle Caravan Lifestyle Expo

Come and see Ultimate Campers at the Newcastle Caravan Lifestyle Expo which runs January 31 to February 2 2025. Come and see us on site 403 where we will have all the latest models on display including the X30, Xtrk and more.

Read More →

Geelong Outdoors & Living Expo

Ultimate Campers at Geelong Outdoors & Living Expo Join us at the Geelong Outdoors & Living Expo to experience our lineup of …

Read More →

What is a Camper Trailer?

When it comes to investing in a camper trailer, finding the perfect match for your needs and preferences is crucial for a rewarding outdoor experience.

Read More →

A Guide to Choosing the Right Camper Trailer for Your Adventures

When it comes to investing in a camper trailer, finding the perfect match for your needs and preferences is crucial for a rewarding outdoor experience.

Read More →

Ultimate Campers XTRK Voted Camper Trailer of the Year 2024 🏆

We are excited to announce that the Ultimate Campers XTRK has been crowned the winner of the prestigious Camper Trailer of the Year 2024 award! This rugged and innovative camper trailer has truly captured the hearts of outdoor enthusiasts and judges alike.

Read More →
JOIN OUR MAILING LIST TO GET NOTIFIED OF THE LATEST RELEASES