What’s in a name…

When Apple Computers changes its name to Apple, it had a pretty good reason. They had ceased being just about computers. They had become a broader technology company – iPods, iPads, iTunes and so on.

About a decade ago Ultimate Off-Road Campers decided it was time for a brand refresh too! We created an graphic device/icon that mimicked the classic nosecone shape of the off-road camper trailer range. Some thought it also reflected a wave, drawing its inspiration from the  company’s south coast of NSW location and marine industry heritage – you know, the upside down boat analogy. The blue in the graphic device also connected with the ocean and also the blue sky of being outdoors, travelling, camping, adventuring.

What we also did was re-name the brand “Ultimate”. You see, we assumed everybody knew what this sleek, aerodynamic trailer was as it was tucked in perfectly behind 4x4s. 

Eh, no. 

Roll forward a decade and our industry is as competitive as ever, more new brands, new camper trailers, new innovations. We still believe that our product stands out from the crowd in our niche. The off-road camping niche. We still believe it is the ultimate in the off-road camper segment of the market.

So we’ve come back full circle. We are Ultimate Off-Road Campers.

Latest Articles

Camper Trailer of the Year 2023 – Ultimate Campers Xscape

Off the back of the popularity of the X25 came the Ultimate Campers Xscape. This camper trailer comes with off grid options you can’t get anywhere else! From the power and water inclusions to the extensive list of standard luxury inclusions the Xscape is the perfect way to escape off road, off grid or anywhere you can think of.

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Trailer Ball Height Range

Jockey wheel range measured at the tow vehicle’s tongue upper surface – the mounting face for the DO35 pin: Trailer Ball Height …

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Ultimate Campers Servicing Changes

A statement regarding our new servicing locations; As of 1st May 2022, Ultimate Campers will be restructuring our service department. This decision …

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Ultimate Campers 25th Anniversary

Aussie icon celebrates 25 years in business with a Monster Muster and a brand-new model NSW-based Ultimate Campers celebrated 25 years in …

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Ultimate GT 360 Review

Check out the review by Heiman Habitat on our Ultimate GT 360. G’Day Team, as reviewers of gear that will get you …

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Why weight matters

You can have a camper trailer loaded with features, but all those bells and whistles are pointless if you can’t tow it! …

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Ultimate Off-Road Campers: So what’s new?

Chatting with Ultimate Off-Road Campers’ owner David Rodgers should come with a warning. A warning that your brain will be subjected to …

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Ultimate Off-Road Campers: Nexus 360 – Part 3

Andrew Hearne takes you through the internal of our flagship model, the Ultimate Campers NEXUS 360. Lots of new features and standard …

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Ultimate Off-Road Campers: NEXUS 360 – Part 2

Andrew Hearne continues his external tour of Ultimate Campers’ flagship NEXUS 360 off-road camper trailer.

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